Secret Handshake
In design school, we were tasked with the project of creating a restaurant logo and menu using the name Secret Handshake. I expanded on the project to create a cohesive brand for a craft cantina in New York City. For this branding, a keyhole representing a “secret” was used within negative space to add to the playful feel of the serif font. A bold letter mark was also created adding a letter S and H together.